Eating the recommended 5 a day servings of fruit and vegetables is the most important element of any healthy eating plan

For the last eight years the Dept. of Health has been trying to drive home the "5-A-Day" message. Research proves that eating at least 5 portions of fruit and vegetables each day has very real health benefits. It can help to prevent heart diseases and some cancers. Evidence shows however, that many of us are not listening to this healthy eating advice. Recent research shows that only 1 in 7 of us achieve the 5 a day quota.

Dept. of Health to issue 5-A-Day Logo

To further drive home the healthy eating message, the Dept. of Health is introducing a new 5-A-Day logo initiative in Spring 2003. The Dept. of Health's logo will clearly indicate the fruits and vegetables that contribute towards the 5 portions it recommends you to eat each day. The logo will appear on fresh, frozen, tinned or dried fruit and vegetables and will indicate how many portions the food will count as. The criteria to use the logo is strict and aims to encourage you to eat a variety of fruits and vegetables.

In an effort to encourage healthy eating more research is being done by the Dept. of Health to help clear up confusion about what counts towards 5 a day and what doesn't - several processed foods with added salt, sugar and fat, despite containing fruit or vegetables will not at present qualify for the logo.

What stops you from getting 5 a day - Time, Money, Dislike All Fruit and Vegetables?  
Lack of time for healthy shopping
Look out for canned, frozen and juiced fruit and vegetables. They are just as nutritious. Buying your fruit and vegetables in this way also means you have plenty to hand when you need it without having to spend time stocking up with fresh produce every few days. Healthy eating doesn't mean you can't make use of convenience foods.

5 a day is too expensive
Don't be fooled, you could find healthy eating better for your budget. Fruit and vegetables (excluding exotic / imported ones) are surprisingly cheap. An average banana costs 20p - less than most bars of chocolate / crisps from the vending machine - and provides more in the way of nourishment for less calories. 

Choose fresh fruit and vegetables in season, not only are they cheaper they will also be most flavoursome and at their best. 
Markets also tend to be cheaper than supermarkets, particularly if you catch them when they packing up for the day. 
Alternatively opt for supermarket branded tinned or frozen fruit and vegetables. 
Dislike All Fruit and Vegetables
With such variety of tastes, it's hard to believe anyone can dislike them all. Also remember that tastes change as you age and therefore things you detested in your youth (like brussel sprouts...) may be a lot more palatable now! Try a different fruit / vegetable each week until you find some you enjoy.